In this module you will discover the impact of media and develop fundamental skills to relay a message effectively using various forms of media. You will begin by researching the various types of media and how they can be effectively used, as well as determining which type of media is effective in a particular situation. You will then learn how to properly analyze a number of media examples and critique them for the effectiveness of their message. Finally, you will learn how to create your own media that is effective in advertising this year's Year Book. Your message/advertisement will be conceived, planned, executed, edited, and critiqued by you.